We give preference to Finnish berries based on their quality, availability and price. To ensure availability, we also buy berries, berry mashes and concentrates from elsewhere in Europe. We use a lot of Finnish blueberries, but virtually all Finnish strawberries, e.g., are sold to households; there isn’t enough for use as an industrial raw material.
We buy tropical fruit mashes, pieces and concentrates from, e.g., South America and Asia, orange concentrates from Brazil and Mexico, and pineapple concentrates from Indonesia and Thailand.
RESPONSIBLE SERVICES AND MATERIALS
The sourcing of materials and services that support production and operations, i.e. indirect sourcing, accounts for a big part of our procurements. We have thousands of suppliers, so close cooperation with key suppliers is necessary. We want to improve supply chain efficiency and competitiveness, and we emphasise responsibility already at the tendering stage.