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How to offer indulgent treats good for body and mind

What are the opportunities for chocolate and confectionery companies to bring consumers new ways to indulge while caring for their well-being?

Expert Insights by Valio is a series where we explore nutritional research and trends — and how they can be translated into successful and innovative products.

Previously, our experts explored the demand for digestive health and wellbeing and its implications for the chocolate and confectionery industries. In this episode of Expert insights, we go deeper by answering the question: Can chocolate and confectionery producers offer indulgent sweets that are good for both body and mind?

Watch the episode to learn more:

INTRO: As an important part of our everyday lives, foods like chocolate and coffee have traditionally been used to improve mood.
CONSUMER INSIGHT: Digestive well-being is among the top three wellness benefits consumers are seeking today.
SCIENTIFIC RESEARCH: Globally, millions suffer from a variety of gastrointestinal symptoms such as lactose intolerance and Irritable Bowel Syndrome (IBS).
NUTRITION RESEARCH: Although gastrointestinal symptoms affect mood, cognitive performance, and overall quality of life, consumers lack a clear understanding of the issue.
BUSINESS DEVELOPMENT: Valio food solutions offer superior ingredients that enable confectionery producers to support consumers who suffer from gastrointestinal discomfort.

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Tuula Tuure

Senior Research Scientist
Tuula has worked professionally for more than 20 years in the food industry and nutrition research. Before joining Valio she worked as a scientist at Yakult Europe in the Netherlands and as a researcher at INSERM – the French National Institute of Health and Medical Research.

Olga Halme

Customer Development Manager
Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio.

Anu Turpeinen

Nutrition research manager
Anu has a strong academic background, combined with experience in the food industry. She earned her PhD in human nutrition from the University of Helsinki, worked as a researcher for about 10 years and was appointed as an Adjunct Professor in nutrition.

Tuula Hietanen

International B2B Marketing Manager
Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.