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AI and product development

Insights

AI and product development

Cases: social chocolate and Valio Bettersweet™.

Laura Vesterholm

Laura Vesterholm

Head of Consumer Insight, Valio
Aate Autio

Aate Autio

Head of Product Design, Aiwo

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Katriina Leigh

Katriina Leigh

Customer Development Manager Chocolate, Confectionery and Cocoa
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Valio Bettersweet™ for better products

Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.

How to get consumers excited about better-for-you solutions

Disruptive marketing in the confectionery category, case Valio Bettersweet™

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