Denps unveils premium protein product with Valio’s advanced ingredient solution

Valio’s 120 years of expertise in dairy science, combined with a dedication to sustainable production, have positioned the company as a trusted name in health and wellness. Recognised for its advanced lactose-free technology and as a forerunner in dairy solutions, Valio was a natural partner when Denps, a global wellness brand, sought to create a premium protein product for Korea’s functional food market. This collaboration led to the development of Denmark Protein Story, a high-quality protein supplement powered by Valio’s innovative ingredient, Valio Eila® MPC 65.

A unique ingredient for a growing health market

With increasing global demand for protein products that support an active lifestyle, Denps identified a significant opportunity in Korea’s health-conscious market. Valio Eila® MPC 65, a lactose-free milk protein concentrate containing 65% protein, was an ideal fit due to its high protein content and excellent taste profile. Approximately 40% of the Denmark Protein Story formulation consists of Valio Eila® MPC 65, enhancing its appeal to health-focused consumers who prefer lactose-free, dairy-based proteins.

“Partnering with Valio allowed us to meet consumer demands for both nutrition and taste,” says Hanwhi Paek, Product Development Manager at Denps. “Their commitment to high-quality ingredients has enabled us to create a product that truly stands out in the Korean market.”

Technical expertise and collaborative support

Valio’s role extended beyond providing an ingredient; the team offered dedicated support to ensure that Eila® MPC 65 integrated seamlessly with Denps’ product objectives. Valio’s expertise and know-how in creating premium, high-protein products, and hands-on guidance throughout the development process provided Denps with the information and resources needed for a smooth market launch.

 “It was exciting to be a part of the development of this product for Denps,” says Sari Vahla, Head of Sales, Customised Nutrition at Valio. “Valio Eila® MPC 65 not only meets the functional needs of today’s consumers but also aligns with the health-focused trends shaping the market.”

Successful launch and foundation for future growth

Since its launch in October 2024, Denmark Protein Story has gained positive consumer feedback in Korea’s competitive market. With a strategic marketing approach, Denps has successfully attracted interest from consumers prioritising quality and health. The product’s early success reflects the appeal of Valio’s premium ingredient and highlights the strength of the collaboration.

“This launch is an important step for us and perfect addition to our current wellness category. The product’s warm reception validates our choice to work with Valio, combining their quality ingredients with our market expertise. We’re excited to see where this partnership can lead,” Paek says.

Looking ahead, Denps and Valio are already exploring new opportunities to expand their partnership. Valio views Denps as a long-term partner, dedicated to supporting their growth with continued ingredient innovation and insights that align with evolving consumer preferences.

Quality and responsibility: Valio’s commitment to sustainable ingredients

Valio’s focus on sustainability and product quality underpins every ingredient it produces. Valio Eila® MPC 65 is crafted using advanced lactose-free technology, rooted in Valio’s commitment to premium and responsibly produced ingredients. As Valio aims for carbon-neutral dairy production by 2035, these sustainable practices benefit both their partners and the planet.

 “We’re proud to bring our commitment to responsible ingredient sourcing and innovative nutrition to partnerships like this one,” Vahla emphasises. “Our sustainable approach complements the high standards Denps brings to their product development.”

Elevate your product development with Valio’s ingredients

Valio offers a range of high-quality ingredient solutions tailored to support functional foods in competitive markets. From lactose-free and high-protein options to reduced-sugar innovations, our portfolio is designed to meet diverse development needs for all life stages.

Ready to elevate your product offerings? Contact our team to learn how Valio Eila® MPC 65 and our other solutions can support your goals.