Sweet baking and biscuits

Clean label bakery offers a competitive edge by meeting the growing consumer demand for transparency and natural ingredients.

A shorter ingredients list, free of E numbers, and recognizable ingredients, that’s what consumers are looking for today. By producing clean label baked goods, you can reassure consumers that only real ingredients were used in the formulation.

The clean label trend has grown in parallel with consumers’ distaste for artificial ingredients. Clean label means much more than a short list of food ingredients; it has relevance not only to health, but also to transparency. According to Ingredion’s study (Source: Proprietary global consumer research (ATLAS 2023), despite inflation, 78 % of global consumers are ready to pay extra for clean label meaning natural, organic, or non-artificial ingredients.

Valio’s pure dairy ingredients offer alternative ways to improve stability, texture, taste, volume and nutritional value of bakery products. With our applications and recipe expertise, you can produce clean label pastries, bread, cakes, biscuits, and other baked goods that have a great taste, superior texture, and irresistible appearance.

With our solutions, you can:

1. Create stable texture with a soft mouthfeel.
2. Produce rich and succulent taste.
3. Prolong the shelf life of your products.
4. Improve the brown baked colour of industrially baked goods.

Expand your bakery business with lactose free products.

Awareness of food’s effect on digestive health is rapidly increasing. As a result, there is a wide consumer base that avoids certain foods or ingredients for health and wellness reasons. These consumers might not be diagnosed with lactose intolerance but still want to avoid lactose to enhance digestive comfort.

Most of the world’s adult population have lost their ability to digest lactose, or milk sugar. Lactose intolerance touches the lives of billions of people, and the increasing awareness of the condition is generating a booming market around it.

With Valio lactose free dairy ingredients and expertise, you can create bakery products that are easy-to-digest and gut-friendly but still carry all the good properties that dairy ingredients have to offer. You can expand your portfolio with products that enable lactose avoiders to enjoy their favourite baked goods without compromising on digestive wellness, taste, or nutrition.